Strategy note: This infographic provides a clear, data-driven snapshot of the U.S. soft drink market and Coca-Cola’s dominant position within it. By visualizing the market share of top brands, Coca-Cola can identify consumer preferences, assess competitive dynamics, and make informed decisions for product development and marketing strategies. This research-based approach helps the brand stay responsive to emerging trends, guide portfolio expansion, and strengthen messaging that highlights its iconic status and relevance to both legacy and younger consumers.
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